OUR STORY
At just 13 years old, Raymond Jolly left his home in Waskaganish, Quebec, to pursue his dreams in hockey and education in Mistissini, Quebec. It was during his senior year at Voyageur Memorial High School that Raymond discovered his passion for entrepreneurship. This newfound interest led him to Algonquin College, where he began his formal journey in entrepreneurship in the fall of 2016.
Raymond earned a diploma in Business Management & Entrepreneurship, followed by a Graduate Certificate in Project Management. His academic journey continued at Carleton University, where he faced the exciting yet daunting prospect of starting his own business. Driven by a commitment to his roots and a desire to do what he loves, Raymond developed a unique business concept that honors his Indigenous identity through a clothing brand.
On May 24, 2021, Eeyou Istchee Lifestyle was born. This brand's mission is to instill pride among Indigenous people worldwide, encouraging them to celebrate their identity with confidence. Eeyou Istchee Lifestyle offers apparel that empowers individuals to embrace their heritage proudly, no matter where they are. Through our clothing and social media presence, we aim to celebrate and promote Indigenous pride.
"Eeyou Istchee" means "Indigenous land," reflecting not ownership, but a shared home for everyone who inhabits it. Our brand is a testament to the strength, resilience, and unity of Indigenous communities, and we invite you to join us in celebrating this vibrant heritage.